ARC Web

Portfolio
JavaScript

Mike @ Arc Web - AI Automation & Marketing Technology

JavaScriptOpen Source

The problem

What's broken without this

😤

Ad performance opacity

Marketers spend hours digging through platform dashboards without understanding why campaigns underperform across channels.

💸

Budget waste detection lag

Inefficient ad spend continues for weeks before someone manually audits accounts and identifies optimization opportunities.

🔁

Conversion tracking gaps

Incomplete or misconfigured tracking prevents accurate ROI attribution, making it impossible to optimize toward actual business outcomes.

The difference

Why it matters

✗ Without

Manual work

Slow iteration

Repeated mistakes

✓ With this

Delivers findings in 24 hours instead of requiring manual weekly reviews

Identifies conversion tracking misconfigurations that platform dashboards don't surface

Provides whitelabel delivery so agencies can resell audits under their own brand

Under the hood

How it works

📥

Connect ad accounts

User links Google Ads, Facebook Ads, and conversion tracking systems to the audit engine.

⚙️

24-hour campaign analysis

System crawls spend patterns, keyword performance, audience overlap, conversion funnels, and tracking implementation to identify specific inefficiencies.

📤

Audit report with actions

User receives structured findings showing exact problems (e.g., 'keyword X has 40% higher CPC than Y'), root causes, and prioritized fixes.

What it does

Core capabilities

⚡

Fast

Optimized for speed and efficiency.

🎯

Reliable

Built to work consistently.

🔌

Integrates

Works with your existing tools.

We show you exactly where your ad budget is leaking and why—not just that it is.

arc-web/portfolio

Codebase

Built with care

💻

JavaScript

Built in JavaScript for type safety and reliability.

🏗️

Architecture

Dashboard

📦

Key deps

Claude Code

🔓

Open Source (MIT / PolyForm)

Fork it, extend it, ship it. It's yours.

Built by

Mike Ensor
Arc Web

AI automation, marketing technology, building tools that work.

Mike builds open-source AI tools for agencies, marketers, and operators who are done waiting for software to catch up. All Arc Web projects are open source by default — fork them, extend them, ship them.

PortfolioJavaScript